About
Enterprise engineering, for local businesses.
We're a small Canadian team taking the kind of marketing, data, and AI infrastructure normally reserved for Fortune 500 companies — and running it for plumbers, electricians, and trade pros on a monthly subscription.
Efren Macasaet
Founder, Embed AI Solutions
Before starting Embed AI, Efren led platform and AI engineering at Expedia Group, Walmart, CNN, and Shutterstock — building the systems that handle millions of customers, millions of dollars in ad spend, and millions of pieces of content. He started this company to bring that same engineering rigor to local trade businesses. He's lived and worked across Singapore, Hong Kong, London, Toronto, and now calls Vancouver, BC home.
Expedia Group
Data Products & Platform
Walmart
Analytics Platform
CNN
Website & Product Development
Shutterstock
Analytics & Data Platform
How We Operate
Booked Jobs, Not Vanity Metrics
We report on actual revenue impact — booked jobs, cost per booking — not impressions or click-through rates.
Plain English, Always
No jargon, no acronym soup. You'll understand what we're doing and why, every week.
Your Data, Your Domain
Domain, website, ad accounts, customer data — all yours. If you ever leave, we hand it over clean.
Expertise
Want enterprise-grade marketing for your trade business?
30 minutes on the phone. We'll show you exactly what we'd run for your business — no jargon, no slide deck.