About
The AI Team You'd Build Yourself
Battle-tested engineers who've built AI systems at Expedia, Walmart, CNN, and Shutterstock — now focused entirely on shipping your product.
Efren Macasaet
Founder & Lead Engineer
AI product and engineering leader. Before Embed AI, Efren led large-scale platform initiatives at Expedia Group, Walmart, CNN, and Shutterstock — spanning distributed systems, data ecosystems, and AI-powered products. He's lived and worked across Singapore, Hong Kong, London, Toronto, and Vancouver.
Expedia Group
Data Products & Platform
Walmart
Analytics Platform
CNN
Website & Product Development
Shutterstock
Analytics & Data Platform
How We Operate
Ship, Don't Slide
Working software, not slide decks. Every engagement produces real, deployable code.
Radical Transparency
You see everything as we build it. No black boxes, no surprises.
Own the Outcome
We measure success by business results — not hours logged.
Expertise
Let's work together
We're selective about projects — so every client gets our full attention.